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143 Investors Said No. Now His Company Is Worth $10 Billion

CNBC International • 2026-06-04T12:10:17Z • 12:05:00 • intermediate • Business

Lead

Have you ever faced rejection but still pushed forward? Will Ahmed's inspiring journey from being turned down by 143 investors to building a $10 billion company is a testament to perseverance and innovation.

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Quiz

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Q1. How many investors initially rejected Will Ahmed's idea for WHOOP?

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Q2. What was the primary focus of WHOOP's wearable technology?

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Q3. What significant change did Will Ahmed make to WHOOP's business model in 2018?

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Q4. Which famous athletes were early adopters of WHOOP?

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Q5. What personal challenge did Will Ahmed face while building WHOOP?

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Vocabulary

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skepticism

/ˈskɛptɪˌsɪzəm/

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Definition

A skeptical attitude; doubt as to the truth of something.

Example

Despite the skepticism from investors, he remained confident in his vision.

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pervasive

/pərˈveɪsɪv/

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Definition

Spreading widely throughout an area or a group of people.

Example

The pervasive influence of technology can be seen in nearly every aspect of modern life.

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counterintuitive

/ˌkaʊntərɪnˈtjuːɪtɪv/

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Definition

Contrary to intuition or common sense.

Example

His counterintuitive approach to marketing helped the startup gain traction.

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climaxed

/ˈklaɪmæksd/

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Definition

Reached the most intense or highest point of something.

Example

The project climaxed with a successful launch event that attracted media attention.

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evolving

/ɪˈvɑlvɪŋ/

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Definition

Developing gradually, especially from a simple to a more complex form.

Example

The company is constantly evolving to meet the changing demands of its customers.

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aspirational

/ˌæspəˈreɪʃənl/

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Definition

Having a strong desire to achieve something high or great.

Example

The campaign aimed to create an aspirational image of a healthier lifestyle.

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